Rebecca L.'s AICE MS blog

XX is a 2017 horror anthology film that premiered Sundance Film Festival and then had was released on limited release. It was then released on video on demand about a month later and is now available on YouTube, Amazon Prime, Google Play, Vudu, iTunes, and Netflix. The limited release of this film inspired my partner and I to have a limited release of our film. While XX lost millions at the box office, it was most likely gained back through it's digital releases. This is a good sign for us, with our hopes of digital releases.

The 2017 film Wish Upon is an example of a low budget film that did get some interest with the public, which is how we hope our film will be received. The film itself is a supernatural horror. Wish Upon was released theatrically on July 14, 2017, by Broad Green Pictures and Orion Pictures. The film is now available on YouTube, Google Play, Amazon Prime, and Vudu. We hope that our film will be able to be profitable on these websites after it's limited release. 

Instead of being releasing our film in theaters, we will release our film over streaming services. Our film will be released on Netflix, Hulu, and Amazon Prime. Many teenagers and young adults from ages 15-25 have accounts for at least one these streaming services, and these people are within our age group. There has been a decline in people in this age group visiting theaters in recent years, and we believe that it would be more profitable if we pushed or movies to streaming services. The streaming of the film will make it more available for more people. If they see our film and decide to watch it and enjoy it, they may want to purchase the film on DVD for extra features like the directors' commentary. This would give us more profit as a result. Although we hope to gain most of our revenue through sales and through streaming sites, we would like to show a limited screening of our film in the town that we set the film in. A limited event like this would boost interest in the film...

The base image for our poster would look something like this, with the date of release on the bottom.

For our film, we will use three different types of marketing tactics. We will join with Ice-O-Matic for a business partnership, start an official twitter page for the film, and will create movie posters to promote the film. Our business partnership with Ice-O-Matic will allow us to reach a wider audience of people and will inform them on a basic point of our film. We will create a 30 second long tv commercial that will air on tv the month before the film is released. The commercial will feature a middle aged couple who own a diner talking about how they are glad that they purchased an Ice-O-Matic ice machine. The husband rifles through the newspaper and points out that a generic ice machine competitor brand was the same type of ice machine that Sharon and other children were killed by. The commercial will cut to a shot of the "evil" ice machine while the couple is talking about the deaths. It will end with a shot of the couple with their ice machine as the film's rele...

The Blair Witch Project is a found-footage style supernatural horror film about three student film makers hiking to the Black Hills to film a documentary about a local legend, the Blair Witch. The three disappear, but their equipment and footage is found a year later, and the footage is presented as the film. -Faux reports and interviews The makers of The Blair Witch Project attempted to pass off the film as all real found footage, making the viewers think that the film was grounded in reality and did happen. The film's official website featured faux police reports and "news-reel" style interviews, which helped spark debate over whether or not The Blair Witch was a real film or a work of fiction. During screenings of the film, the filmmakers would pass out flyers of the "missing" students and would ask viewers to come forward with any information about them. The film's IMDb page listed the actors as "missing, presumed dead" for the first year ...