Marketing of A Quiet Place

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The post-apocalyptic horror film, A Quiet Place (2018), grossed around 20 times its budget at the box office, thanks to its use of a variety of marketing tactics.

-Trailers
The first trailer for A Quiet Place was released in November 2017. A second 30 second long trailer was shown during the Super Bowl LII. This trailer gained over a million views on youtube. The other trailers, and this one, are mostly void of dialogue.
The Official poster for A Quiet Place

About a month before the film's premiere, John Krainski, one of the film's stars and the director, appeared on The Ellen DeGeneres Show to present the full trailer. Ellen herself later parodied A Quiet Place by showing a trailer for the film with herself crudely green-screened upon a few shots. These shots included her using a blender loudly while eating and her firing a flare gun into the air, which results in Krainski's character getting killed by the movie's monster.
Ellen DeGeneres' parody trailer of A Quiet Place

Short versions of the movie's official trailer were shown at the Southwest Film Festival, and this trailer provided a slight interactive element. They asked the audience to turn their phone's sounds off, because, as the movie's tag-line says, "If they hear you, they hunt you."

-Poster
The most recognizable A Quiet Place poster is the first and only domestic one.
The poster for A Quiet Place

This poster features Evelyn (Emily Blunt) hiding in a bathtub in a dirty house. The shadow of one of the creatures is seen in the middle of the poster. The use of grey-green colors conveys darkness and unkempt, and this combination is common in horror film posters.

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